June 10, 2025Guildmaster Award for Smith Douglas Homes

Smith Douglas Homes is proud to announce a significant milestone in our commitment to exceptional customer experience: we have qualified as a company for the prestigious GuildQuality survey in 2025. This achievement underscores our unwavering dedication to understanding and exceeding the expectations of our valued homebuyers across all of our operating regions.

This qualification is particularly noteworthy as it reflects the strong performance and commitment to customer satisfaction within four of our divisions, which also qualified: Charlotte 99%, Atlanta 93%, Nashville 90%, and Alabama 90%. Each of these divisions has demonstrated the consistent dedication to providing a positive homebuilding experience that meets GuildQuality's criteria of 90% or better.

GuildQuality is an industry-standard third-party customer satisfaction surveying company providing builders with valuable insights nationwide. Their unbiased process gathers direct feedback from homeowners, offering a comprehensive understanding of their experience throughout the building journey. Qualifying for this survey signifies that Smith Douglas Homes, with significant contributions from our Atlanta, Charlotte, Nashville, and Alabama teams, has met GuildQuality's criteria for participation, demonstrating a commitment to actively soliciting and utilizing customer feedback to drive continuous improvement.

This marks a pivotal moment for Smith Douglas Homes. By partnering with GuildQuality, we are taking a proactive step to gain deeper, data-driven insights into what we do well and where we can enhance our processes within each qualifying division. The direct feedback from our homeowners is invaluable in refining our building practices, communication strategies, and overall customer service in these key markets. Our goal is not just to build quality homes, but to also provide an outstanding and transparent experience for every family who chooses to build their future with us in these regions.

Qualifying for the GuildQuality survey reflects the hard work and dedication of the entire Smith Douglas Homes team, from our sales and construction professionals to our warranty and administrative staff within all of our divisions and at our support center. It highlights our collective commitment to putting the customer at the center of everything we do in these areas. We believe listening to our homeowners is essential for growth and building lasting relationships within the communities we serve. This is not just about achieving a qualification; it's about embedding a culture of continuous improvement and ensuring that every homeowner in these divisions feels confident and satisfied with their new Smith Douglas home. 

Qualifications:

The primary requirement for receiving a Guildmaster Award is exemplary customer service, as demonstrated by an extremely high customer recommendation rate. The average customer recommendation rate in the residential construction industry is approximately 70%. To receive a Guildmaster Award, a member must achieve a 'Likely to Recommend' rate of 90% or greater.

Great Job on this Outstanding Acheivement!