Atlanta Marketing Manager

FLSA Status: Exempt, Full-Time

Reports to: Division President

Direct Reports: Digital Marketing Specialist, Marketing Coordinator

Last Updated: May 2019

At Smith Douglas Homes, we pride ourselves on being one of the fastest growing, privately owned home building companies in the country.  Due to our rapid growth, we are looking for experienced Construction Managers to join our Team in Atlanta, Georgia division.  Smith Douglas Homes is proud to offer a competitive benefits package to our employees as well as a family type work environment.

Position Summary:

This position is responsible for supporting the Sales function of the company by providing consistent tools, programs, and processes that help the Atlanta Division achieve or exceed sales plan with operational excellence.

Essential Functions:  Core duties or tasks fundamental and not marginal to the performance of the job. 

  1. Manage the Atlanta Division Marketing Department by supervising the Digital Marketing Specialist and Marketing Coordinator(s) which includes training, weekly status meetings by community, and daily communication as needed for staff assistance.
  2. Prepare the annual Marketing budget for the Atlanta Division and manage it throughout the year to maintain a balanced budget.
  3. Establish and maintain an infrastructure that accommodates the marketing needs of the Atlanta Division.
  4. Be familiar with all products in the plan library and aware of all active communities. Maintain accurate plan descriptions and ensure marketing materials reflect continuous product development enhancements that are released monthly.
  5. Assist in maintaining the Marketing elements of the company SMART process model.
  6. Assist Division personnel with website management to provide online shoppers with the best presentation possible. Update content using website content management system as needed.
  7. Create and/or procure leveraged marketing materials such as product photography, lifestyle imagery and videography.
  8. Manage key programs and vendor relationships, such as:
  • Sales center build-outs and displays.
  • Model home merchandising.
  • Customer referral program.
  • Employee purchase program.
  1. Track digital marketing performance including website traffic and search campaign effectiveness and report weekly to all Atlanta sales and management staff as well as corporate marketing staff.
  2. With external support, lead the company’s effort to use email marketing for improved customer engagement and conversion by providing creative templates, list management guidance and email best practices. Analyze the recommendations and results from such practices.
  3. Attend Community Reviews in the field with Marketing Coordinator to provide Marketing statistics as well as provide creative suggestions for increased sales through marketing strategies.
  4. Effectively promote the Smith Douglas Homes brand and manage its reputation using resources such as:
  • Social media channels.
  • Earned media.
  • Paid media investments.
  1. Use SMART system to track actual performance against community traffic and sales goals:
  • Provide and implement community-specific suggested action plans based on data on an as-needed basis. Track and report results from marketing campaigns to appropriate management.
  • Share reports as appropriate with key decision-makers to optimize marketing efforts.
  1. Act as a subject matter expert for communities in need of additional traffic-generating solutions.
  2. Present at weekly sales rallies to provide Marketing updates, processes, and strategies to the sales team.
  3. Leverage preferred lender partner(s) to improve conversion and assist with budgeting contributions.
  4. Periodically audit MLS listings and provide feedback to Sales Managers for community correction.
  5. Perform competitive analyses as requested using industry data provided by:
  • MarketNSight
  • John Burns
  • Zelman

Minimum Job Requirements:

Education:  Bachelor’s degree in Marketing, Communications or related field.

Experience: Minimum of 5 years relevant experience.

Computer Skills:  Microsoft Office, e-mail platform experience, desktop publishing and graphic design a plus.

 

Mental/Reasoning Requirements:

  • Effective oral and written communication skills.
  • Ability to problem-solve; evaluate alternatives and make sound recommendations.
  • Basic math skills.

Work Environment:

  • Strong work ethic to take initiative and work independently when necessary.
  • Computer proficiency.
  • Willingness to support broader organization and other staff functions if needed.

Social/Interpersonal Traits:

  • Ability to foster teamwork.
  • Ability to influence others.
  • Customer orientation.
  • Detail oriented.
  • Ability to prioritize multiple tasks.

This job description is a summary of the duties associated with the named position.   While every effort has been made to make this description as complete as possible, this description is not intended to be a complete and inclusive list of all duties and responsibilities related to any one position.  Smith Douglas reserves the right to modify what is summarized in this job description as business necessity and efficiency deem appropriate.  Smith Douglas is an “at-will” employer, meaning that an associate’s employment has no specified term and that the employment relationship may be terminated any time at the will of either party on notice to the other.

We are an equal employment opportunity employer and a certified Drug Free Workplace.

About this company

New home builder Smith Douglas Homes has over 40 years of experience in the business and is widely recognized for constructing quality homes at affordable prices in the places you want to live. At Smith Douglas, you can be assured that your new home is crafted with quality, built with integrity and will retain value for life. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed home at a price you can afford. We believe that the Smith Douglas Culture will allow everyone involved in the homebuying process to have a positive experience. From our home office in Woodstock, GA to our construction managers and trade partners, our team works like a family, which allows us to deliver excellent service to our customers, because at the end of the day, our customers are part of the Smith Douglas Family too.

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