This position is responsible for selling homes within the guidelines and operating standards of the company to ensure operational success.
Essential Functions: Core duties or tasks fundamental and not marginal to the performance of the job.
Consistently monitor and analyze data and trends (i.e., community traffic assessment, market research)
Assist in determining new home prices, home site premiums and release of home sites
Assist in training new Sales Agents as needed.
Complete scheduled sales activities:
Track “Home Definition Due” dates per the community Slot Schedule
Track Starts, Sales, Closing dates per Division Leadership’s Tracker Report
Complete a Home Definition
Finalize options and Selections as part of the Purchase Agreement
Confirm Homeowner Orientation and Final Loan Approval dates to all parties (buyers, Realtors and ‘outside’ lenders, when applicable)
Ensure community plat board is completely updated, properly showing which home sites are available, on hold status, sold, etc.
Fully document in SMART all notes and correspondence with Leads, Prospects, Buyers, Realtors and Lenders
Complete competition studies monthly, and monitor changes and additions to community’s current competition
Strive to achieve a 95% Guild Quality Rating by setting proper expectations and excellent communication
Maintain signage by
Driving sign routes outside of sales communities each week to ensure proper placement and repair of signs
Assist marketing department in determining location and obtain lease agreement for permanent signage
Walking site regularly to ensure home site signage is updated and clean
Ensure monument signage and entry is clean and projects a professional image
Develop and maintain a consistent Realtor outreach and networking program:
Visit required minimum of six (6) Realtor offices each week
Conduct a minimum of one (1) Realtor presentation or other networking event each month
Implement a consistent and effective follow up marketing campaign, as needed to secure sales
Maintain upkeep of sales center, model homes and Production Inventory homes weekly
Maintain supply of collateral materials (brochures, price lists, floor plans, pamphlets, etc.), as well as general office supplies (pens, pencils, folders, printer paper, ink cartridges, etc.)
Ensure that all collateral materials are clean copies that project a professional image
Demonstrate amenities and unique architectural and design features of homes and home sites directly to prospects
Understand and utilize the established sales process when demonstrating homes and home sites
Record prospect and buyer information in SMART daily on the day the call or visit occurred
Monitor the mortgage loan process and provide timely assistance to purchasers, co-op agents, outside lenders (when applicable), closing attorney and coordinators as needed
Develop a minimum of 5 new Leads weekly
Communicate website updates and needed changes to Marketing staff as needed
Participate in weekly Community Builder Meetings to resolve and uncover issues including sending out recap of meetings by 4:00 each Wednesday
Send in Traffic Reports no later than 8:00pm on Sundays
Attend and serve as host or hostess at all Grand Opening and homeowner parties. Review marketing standards and guidelines for specific duties and responsibilities at these functions
Define and maintain all A & B prospects as outlined in SMART and be prepared to review at weekly sales meetings.
Monitor and maintain record of all Product Development Changes, and inform Prospects and Buyers as needed in a timely manner
Maintain current base pricing and option prices on website listing services
Maintain accurate listings on all “spec” homes as they are set up in the system.
Maintain 25 photos of the home at all times in current and future stage.
Update listings as needed for price changes, plans, and any changes deemed necessary for incentives.
Arrive at Sales Center a minimum of 15 to 30 minutes before opening daily and ensure that homes are ready for customer walk-throughs
Ensure proper staffing of Sales Center/Model Homes during business hours
Effectively market the community via the community's Information Box, located outside each Sales Center. At the end of each day, leave 10 (ten) flyers, base price sheets, etc., in the Information Box. When arriving at the community each day, remove all flyers from the Information Box before opening the Sales Center. Information Boxes should be empty during business hours.
Attend all Bridge the Gap sessions
Prepare and distribute copies of quarterly Community Review Agendas
Prepare new community Kick Off Presentations when starting new communities
Minimum Job Requirements:
Education: High School Diploma
Licenses, Certifications, etc: North Carolina Real Estate License
Experience: Minimum of 3 years in residential home sales or similar industry.
Computer Skills: Microsoft Office, SMART
Basic Math Skills
Verbal contact w/others
Work with computer and office equipment
Ability to foster teamwork
Ability to influence others
Good communication skills
Ability to prioritize multiple tasks
This job description is a summary of the duties associated with the named position. While every effort has been made to make this description as complete as possible, this description is not intended to be a complete and inclusive list of all duties and responsibilities related to any one position. Smith Douglas reserves the right to modify what is summarized in this job description as business necessity and efficiency deem appropriate. Smith Douglas is an “at-will” employer, meaning that an associate’s employment has no specified term and that the employment relationship may be terminated any time at the will of either party on notice to the other.
We are an equal employment opportunity employer and a certified Drug Free Workplace.