VP of Sales and Marketing

Position Summary:

Leads sales department through the development and implementation of sales and marketing strategies to achieve profit potentials and sales goal achievement commensurate with Smith Douglas Homes’ objectives. Create strategic marketing plans for new land opportunities, provide product and option recommendations including, establish competitive yet profitable pricing to ensure we’re in line with competition.  Oversee all aspects of sales and marketing

Essential Functions:  Core duties or tasks fundamental and not marginal to the performance of the job. 

  1. Oversee management of sales, marketing and closing activity
  2. Ensure regular sales team rallies are being held by sales manager to lead, inspire, and train
  3. Work in tandem with Sales Manager and VP of Construction, VP of Land and Division President to help ensure weekly, monthly and yearly sales and closing goals are met.
  4. Monitor and enhance Sales and Marketing team/department performance efficiency to ensure that we’re striving for operational excellence
  5. Assign sales and marketing teams appropriate quotas, sales, closing and traffic goals, and continuously monitor these goals as well as team morale
  6. Actively and continually train department team to reach their full potential through company initiatives, prospect and broker outreach, sales and lead conversion training endorsed by the Company as well Company processes and expectations
  7. Continuously challenge department staff with their professional growth
  8. Ensure that competitive information is being collected and assist in analyzing data to secure market share and positioning is meeting expectations
  9. Provide input of on-site and off-site marketing as well as Model Home decorating coordination
  10. Recruit, hire, train, manage Sales Manager, Marketing Coordinator and Closing Coordinator.
  11. Act as liaison between sales manager, home owners, production manager, office staff and other management team members to resolve issues, concerns, and questions to ensure the Company objective of 100% total customer satisfaction of both internal and external customers
  12. Work with Construction and Land management to stay knowledgeable with lot releases, development issues, and construction restraints to properly instruct Sales Manager
  13. Participate in Community Reviews
  14. Initiate the Start Up and Close Out process of communities for effective communication to all parties
  15. Lead the department’s team to continuously improve strategies on how to assist in the efficiency of our homebuilding process and stay current with all Product Development Changes
  16. Monitor the communities, sales offices, model homes and spec homes for assurance in meeting the Company standards
  17. Ensure all communities are properly represented on websites (Smith Douglas, Zillow, Realtor.com, etc.)
  18. Endorse and participate in Bridge the Gap programs as offered

Minimum Job Requirements:

Education:  College degree preferred.

Licenses, Certifications, etc:  North Carolina Real Estate Broker’s License

Experience: Must have previous new home sales management experience. Specific training in sales and marketing techniques combined with a minimum of 2-5 years of related job experience; related industry supervisory experience; and thorough knowledge of the home building industry relative to sales and marketing strategies and techniques.

Computer Skills:  Microsoft Office, SMART

Mental/Reasoning Requirements:

  • Reading
  • Writing
  • Advanced Math Skills
  • Problem Solving and analytical skills

Work Environment:

  • Works Alone
  • Works w/others
  • Working knowledge of given market (geographically)
  • Work with computer and office equipment

Social/Interpersonal Traits:

  • Self-motivated and takes initiative
  • Detail oriented aptitude
  • Strong negotiation and organizational skills
  • Decisiveness and good judgment
  • Ability to foster teamwork
  • Excellent verbal and written communication skills
  • Ability to influence others
  • Strong customer service orientation
  • Self-prospecting and Realtor relationship skills and experiences
  • Ability to prioritize multiple tasks

This job description is a summary of the duties associated with the named position.   While every effort has been made to make this description as complete as possible, this description is not intended to be a complete and inclusive list of all duties and responsibilities related to any one position.  Smith Douglas reserves the right to modify what is summarized in this job description as business necessity and efficiency deem appropriate.  Smith Douglas is an “at-will” employer, meaning that an associate’s employment has no specified term and that the employment relationship may be terminated any time at the will of either party on notice to the other.

We are an equal employment opportunity employer and a certified Drug Free Workplace.

About this company

New home builder Smith Douglas was recently recognized by Builder Magazine as the 7th fastest-growing private builder in the United States and the 40th largest builder in the Builder Top 100 Rankings. Smith Douglas Homes has over 40 years of experience in the business and is widely recognized for constructing quality homes at affordable prices in the places you want to live. At Smith Douglas, you can be assured that your new home is crafted with quality, built with integrity and will retain value for life. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed home at a price you can afford. We believe that the Smith Douglas Culture will allow everyone involved in the homebuying process to have a positive experience. From our home office in Woodstock, GA to our construction managers and trade partners, our team works like a family, which allows us to deliver excellent service to our customers, because at the end of the day, our customers are part of the Smith Douglas Family too.

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