Smith Douglas Introduces New Corporate Branding

The wait is finally over! We are excited to announce our new corporate branding as Smith Douglas Homes! While our logo may look a little different, home buyers can still find the same quality-built homes and exceptional value that they’ve come to expect from us.


“We are first and foremost a home builder. Our decision to rebrand from ‘Smith Douglas Communities’ to ‘Smith Douglas Homes’ better represents what we bring to the market,” said Donovan Haag, the chief financial officer for Smith Douglas Homes. “We provide the opportunity for homeownership by building quality homes at an affordable price. We partner with established developers and build within communities that offer our homeowners a superior location, convenience and the best value. We aim to be stewards of our communities by providing homeowners with the best possible lifestyle.”


While our traditional green and orange color scheme remains, the new logo features an overlapping “S” and “D” to the left of “Smith Douglas Homes.” Under our new name, the logo contains three keywords from our new tagline that encompass our overall brand: quality, integrity and value. Our new tagline, “Crafted with quality. Built with integrity. Value for life.” exemplifies our promise to each home buyer. With more than 40 years of experience in the home building industry, we promise to provide the customer with a new home built upon a foundation of superior and distinct quality. We also uphold ourselves to the highest ethical standards in the home building industry and we pride ourselves on our integrity. We firmly stand by our word, and promise to provide honesty and reliability to our customers. Finally, each home that we build is priced competitively and constructed with the best quality to provide you, the homeowner, with enduring value.


In addition to our new name, logo and tagline, we are also introducing our revamped website, which provides you with the opportunity to search the new homes and more than 20 communities in Cherokee, Gwinnett, Forsyth, Paulding and Hall counties. For more information on each of our new home communities, visit